A few years ago I was fortunate enough to sit in on a talk by Simon Sinek, the author of best-selling book “Start With Why”. Simon’s Ted Talk has over 28 million views. For me, it was very impactful as I run a growing SaaS business and made it a part of everything we do. Simon does a great job of highlighting very successful companies that focus on “why” they do what they do before defining the “what” and “how”. This sounds simple, but in practice it is rarely ever done.